Back in the days of yore, we used to sit around campfires with our tribe and tell stories. This is where great poetic masterpieces like “The Odyssey” were born. And stand-up comedy.
Today, we carry around that campfire in our hip pocket. Our smartphone is the new place to connect, share, and feel like we’re part of a bigger community. We pass along profound (and not so profound) information all the time. We laugh or cry with people we haven’t seen in years. Many of us have become epic storytellers in a 140 characters or less. Or shared hilarious cat videos.
This Wednesday at MarketMix in Seattle, I’ll be leading a panel discussing the power of story-telling, especially as it relates to the use of video online. I’ll be joined by the prestigious Jennifer Bolton from F5 Networks and Shari Campbell from JayRay Communications, and together we’ll discuss how video has become the web’s main driver of interaction and engagement. We’ll also discuss the future of mobile and how video might be used in that important space to drive results. So if you’re looking for new ways to grab audiences, take a look and join us. You’ll walk away with a lot of good ideas.
What: ‘Video Marketing: Tearing the Lid Off Your Logo’
When: Wednesday, March 20th at 10:00AM
Where: Bell Harbor International Conference Center, Seattle
One of the videos we’ll be looking at as a B2B case study is the below by F5 Networks – an excellent example of grabbing an audience’s attention in an unexpected way.
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Author: Chris Donaldson
Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.