This Hour Has Seven Days: The Editorial Calendar

I can tell you my New Year’s Resolution in three words: Shed. The. B.S.

There’s so much opportunity, so much one can do to fill a day, that’s it’s hard not to chase the shiny objects. But I’ve decided to trim the sails, unsubscribe, and focus on the core business of HCFmedia: connection. With co-workers. With customers. With the community.

Part of that connection is creating engaging content people care about. That people want. One thing Max said a few posts back was just ‘don’t throw it out there.’ Refine your message, polish what you want to say, then push it out for people to see and engage in.

And here’s the best trick I know to make that happen: the editorial calendar. Having a real clear idea of what you’re going to create before you create it.

Take this blog for example. I’ve got about thirty topics written down – and next to those topics a potential publish date for each one. Sure, that will change, things will come up – but instead of thinking up a new idea every time I sit down to write, I can just take a look at the list and start jamming. I can write two posts at a time, schedule them to post days ahead of time, and get ahead of the curve. I can take the pressure off.

We’ll be doing the same thing with video in 2012 as we make it a more integral part of this blog: product reviews, quick courses on video production/lighting and camera, screw-ups we’ve made, production success and horror stories. All the good stuff.

So if you want to start your own blog and content engine in 2012 – the first thing you should do is write down 30 or so ideas of things you want to talk about. This will be your road map  Take the next two weeks or so to brainstorm. No idea is too crazy. Just let it rip.

Then take an hour and plan out the next seven days of content. Schedule it. Begin creating. Start the push. One hour for a week of great stuff. Make this part of your schedule.

And remember, it doesn’t have to be perfect. It just has to be produced. Authentic. And shared.

Let me know when you get it out there. I’d love to check it out.

Here’s to a great New Year.


Author: Chris Donaldson

Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.

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