The New Frontier: Immersive Content

If you haven’t checked out Take this Lillipop yet, go there if you dare. This is a crazy example of your online personna being mashed into a pretty wild short film that will leave you looking over your shoulder.

Then, just this week, I stumbled on Zombies, Run! – an iPhone and Android app that drops you into an apocalyptic world populated by zombies that you have to outrun. The twist?  Not only are you a character in the story, but you have to really run, caught in an engaging audio story that interweaves with your favorite running music playlist. Using GPS, the first mission starts, your music plays, and a computerized voice informs you where the zombies are, when you need to outrun them, and what items you need to pick up along the way to bring back to basecamp: USB Keys, first aid kits, batteries, clothes . . . the list goes on. Your ultimate goal is to save the world, and lose a few pounds along the way.

 


More and more, these types of digital content will merge with our ‘reality’ – and the more relevant and fun this content is, the more we’ll embrace it. From a marketing standpoint – this new immersive content points to the importance of making our own content that much more interesting, fresh, and engaging. Otherwise, it will surely die a slow, zombie death.

And as an interesting point of reference, the developers of Zombies, Run! used Kickstarter to get financing, and raised $75K with the video on their homepage. Check it.

Author: Chris Donaldson

Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.

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