We were extremely fortunate to work with client Superfeet on this project, coinciding with the launch of their new brand and website. Check it, and let us know what you think.

"We brought in Hand Crank Films because we wanted to connect with audiences in a way that really reflects our new brand," says Brent McCoy, Creative Director at Superfeet. "They told our story in a powerful way and created a film that really hit the mark. The piece will be used as a cornerstone in our sales and marketing efforts across our website, at trade shows like Outdoor Retailer, and in our social media efforts. We're excited to roll it out!"

The video is a culmination of a year-long re-branding effort by Superfeet, which includes a new logo, messaging, and website – all of which launched at this year’s pre-eminent market trade show Outdoor Retailer, with over 27,000 people in attendance.

"Working with Superfeet has always been really gratifying because they get the value of a good story” says director Chris Koser.  “With this piece there was a distinct focus on "the ground" beneath our feet and the challenge for me was to capture the look and feel of physical exertion, long days and good ol' fashioned hard work that symbolizes the Superfeet brand.”

Superfeet – Original Support. Untold Possibilities.