If I were to log the number of hours I spend in front of the keyboard doing whatever it is I do, I’d be amazed. And maybe a little discouraged. My kids, for example, think my job is ‘sitting in front of the computer’. Which I’m sure makes my mother proud.
So I was inspired to hear Ted Rubin (@TedRubin) a few weeks ago at MarketMix talking about an often forgotten tool in our toolkit: the phone. Phones have become so tricked out as rocket launchers, movie makers, and game players that we’ve glossed over their initial purpose, which is to talk. Create voice. And listen.
Ted’s challenge was simple: call someone everyday to touch base and reconnect. An old friend to catch up. A client or employee to check the pulse. Someone in the Rolodex to just brighten their day and say hello.
I’m guilty of getting caught up in what I think is easy: email. But email has very little soul. And soul is what we need more of these days.
So I’m going to give it a go. My first call on Monday will be to Ted Rubin himself – then I’ll rock it from there. And who knows, you might be next.
Author: Chris Donaldson
Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.