USACCC Video Samples

Furthering Education Through Story

The below are video samples that best represent the work of Hand Crank Films for this important project. By capturing the true value of USACCC in collaboration with BrandQuery, we can recruit international students from around the world to attend your colleges.

See all our work at www.handcrankfilms.com.

 

1) University of Washington’s TMMBA Program – Crossroads

The Project

This recently completed video project is part of a larger TMMBA campaign to help recruit new students and build the TMMBA brand.

Highlights

> Shown at numerous alumni and recruiting functions
> Featured on websites and across marketing outreach (emails, newsletters, etc)
> Alumni have been encouraged to view and share across their network to help build interest, which has helped reinvigorate this channel

The Solution

In the brief time the video has been released, it has engaged alumni supporters and potential students – the perfect introduction to this prestigious program. From tradeshows to eMarketing, it has become the cornerstone of the outreach program, and helped generate new student enrollment.

 

2) St. Paul’s Academy

The Project

A film highlighting the school to communicate education philosophy and promote enrollment.

Highlights:

> Shot in 1.5 days on location at the school.
> Now the centerpiece of all marketing initiatives; included on website, email marketing, Google advertising, cable television.
> Included in PR initiatives within educational vertical.

The Solution

Many schools claim educational excellence. But bringing audiences into that story is exceptional, and this was the goal of this project. So we looked for the differentiators, the spirit, the true meaning behind the program. What we found was both unique and inspirational.

 

3) Western Washington University

The Project

A film done for the Western Washington University Foundation to show off student accomplishments.

Highlights:

> Shown at a major fundraising event, and on the WWU website.

The Solution

Many schools claim educational excellence. But bringing audiences into that story is exceptional, and this was the goal of this project. So we looked for the differentiators, the spirit, the true meaning behind the program. What we found was both unique and inspirational.

4) City of Bellingham, WA – Google Bellingham

 

The Project

Part of a community RFP to entice Google to choose Bellingham for a free high-speed fiber network.

Highlights:

> Sent to Google to be chosen as “The City of the Future”
> Over 30,000 hits on YouTube in 2 weeks
> Featured on the CBS Evening News, MSNBC and numerous other national outlets
> ‘Featured Video’ in Google’s ‘Thank You’ response to the 1000 cities that entered.

The Solution

It started with the idea of a little girl receiving a ball of yarn – and before we knew it everybody in town came together to create a truly magical piece. Directed by Max Kaiser, the film came to life practically overnight, and was a centerpiece in a city wide proposal that we think truly captures what it means to live here. Since being sent to Google, the film has won numerous awards, including a Silver Telly and a Destination Marketing Partnership Award.

These sample films exemplify our ability to bring a story to life, one that engages and causes action. Each project’s successes are a product of a collaborative effort between the client, Hand Crank Films and BrandQuery (on the UW Film, for example).  We value these alliances and look forward to such a collaboration with the USACCC if selected for this important work.