University of Washington, Foster TMMBA

The Response

The team was wonderful to work with and the finished product has turned out to be an amazing marketing tool for us. Thank you!

The Campaign

This recently completed video project is part of a larger TMMBA campaign to help recruit new students and build the TMMBA brand.

  • > To be shown at numerous alumni and recruiting functions
  • > Featured on websites and across marketing outreach (emails, newsletters, etc)
  • > Alumni have been encouraged to view and share across their network to help build interest, which has helped reinvigorate this channel

The Initial Problem We Solved

“There are lots of MBA programs in the area. We need to stand out and communicate our difference.”

Even when you’re ranked as highly as Foster’s TMMBA program, the primary business imperative is to get the word out. With other MBA programs available in this hi-tech corridor, it was critical to capture the story behind TMMBA’s excellence – and the intense, peer based curriculum which has led to so much student and alumni success.

Our Solution

There’s no secret to success: hard work with the right tools. But first, you have to choose to take the first step. This concept of ‘choice’ was represented in metaphor, and became the framework of the TMMBA story. By taking interviews with past alumni and weaving this with strong narrative imagery, the end result is a piece that speaks powerfully to alumni, students and potential students alike. Take the next step.

The Results

In the brief time the video has been released, it has engaged alumni supporters and potential students – the perfect introduction to this prestigious program. From tradeshows to eMarketing, it has become the cornerstone of the outreach program, and helped generate new student enrollment.