SOG has established itself as the first knife manufacturer to expand its line to include a broad scope of folding knives, multipurpose tools, and a deep assortment of fixed blades. The company’s success is a result of a constant commitment to creating innovative products that stand apart from the pack. This is a powerful story that can be further complemented with a 2013 Video Strategy.
For SOG, one primary goal is to solidify the company as the gold standard for specialty knives and tools. By creating a number of compelling video assets that can be easily viewed and shared across the course of a year, the company can effectively promote the following:
> The SOG Story: Produce a video that digs deeper into the ‘Why’ of SOG, and how it was started in an apartment in Santa Monica by Spencer Frazer. What was the inspiration that continues to this day? The seen problem, the solution, the customers, the number of people who now have a SOG lifestyle. Frame this in the context of an absolute outdoor imperative that reaches your audience of military and outdoor enthusiasts, etc.
> New product or version launches: There is no better way to launch a new product than with compelling video that can be easily pushed into partner, client and media channels. By communicating value across new technological innovation, you can quickly inform existing clients and connect with new target audiences. There’s a story to be told around each product like the Voodoo Hawk – and compelling video content can help.
> More Powerful Press Releases: Video press releases create an engaging story that can be quickly understood and easily shared, especially when it comes to highlighting events, new partnerships, or new products. Imagine hearing from various leadership and customers about the power of SOG – all underscoring the primary benefit of increased and better business and improved performance when it matters most.
> Better Marketing: The Web demands a content infrastructure to support all the emerging social media channels – and video can play an important part in this. By building an eco-system of credibility and relevancy around your message, you can better connect with your audience and drive home the value of doing business. And let’s not forget an added bonus: increased SEO and growth in traffic.
> Bigger Tradeshows: Sure, you can show Brochureware and hand out cool pens, but few things attract foot traffic to a booth more effectively than a video that truly rips the lid off your logo and shows why you’re truly indispensable. By warming up your potential customers – you can seal the deal with a handshake. Now that’s good game.
There are a ton of other cool video ideas that can help SOG continue it’s epic trajectory. Let’s discuss more how Hand Crank Films can help. Thanks much for your time.