LiLA Outreach Program Video Samples

Furthering Education Through Story

The below are video samples that best represent the work of Hand Crank Films for this important project. By capturing the true value of LiLA, we will encourage financial support from foundations, market LiLA to financial institutions, and encourage interest and participation in LiLAs by businesses and other employers. (See all our work at www.handcrankfilms.com).

1) CHI – Safety First

The Project

An internal communications piece to reinvigorate CHI’s innovative ‘Safety First’ initiative.

Highlights:

> Created to communicate the power of ‘Safety First’ within the CHI Network of hospitals and to 4000+ employees
> Shown by the CEO and upper level management to open/close organization-wide meetings
> Media ‘sliced’ into shorter content for email and internal communications to drive back to main ‘Safety First’ site

The Solution

Every doctor, nurse and administrator gets in the healthcare industry exactly because they care about patient safety. But in the day to day operations of any hospital, safety can inadvertently take a back seat to other priorities. At CHI, they wanted to reinstill ‘Safety’ as the first mission across their 80+ hospitals in the US, and this piece moved beyond talking heads and B-roll to dramatize why this initiative is so important. The impact has been profound, and the CEO has called this one of the best communication pieces CHI has ever produced.

 

2) City of Bellingham, WA – Google Bellingham

 

The Project

Part of a community RFP to entice Google to choose Bellingham for a free high-speed fiber network.

Highlights:

> Sent to Google to be chosen as “The City of the Future”
> Over 30,000 hits on YouTube in 2 weeks
> Featured on the CBS Evening News, MSNBC and numerous other national outlets
> ‘Featured Video’ in Google’s ‘Thank You’ response to the 1000 cities that entered.

The Solution

It started with the idea of a little girl receiving a ball of yarn – and before we knew it everybody in town came together to create a truly magical piece. Directed by Max Kaiser, the film came to life practically overnight, and was a centerpiece in a city wide proposal that we think truly captures what it means to live here. Since being sent to Google, the film has won numerous awards, including a Silver Telly and a Destination Marketing Partnership Award.

3) University of Washington’s TMMBA Program – Crossroads

The Project

This recently completed video project is part of a larger TMMBA campaign to help recruit new students and build the TMMBA brand.

Highlights

> Shown at numerous alumni and recruiting functions
> Featured on websites and across marketing outreach (emails, newsletters, etc)
> Alumni have been encouraged to view and share across their network to help build interest, which has helped reinvigorate this channel

The Solution

In the brief time the video has been released, it has engaged alumni supporters and potential students – the perfect introduction to this prestigious program. From tradeshows to eMarketing, it has become the cornerstone of the outreach program, and helped generate new student enrollment.

4) McNett Corporation – We Are McNett


 

The Project

McNett had a branding problem, and no one knew they were behind some of the most popular outdoor products in market. We helped provide a solution that is now the cornerstone of all their marketing and Web initiatives.

Highlights

> Featured at Outdoor Retail, the largest tradeshow in the industry.
> Centerpiece of Website and Newsletters sent to consumers.
> Emailed to all retail and distribution partners, resulting in ROI via new accounts and sales.

The Solution

Taking a company with numerous products necessitated an engaging story that explained the entire family of brands. We worked deeply in collaboration with McNett to really find the ‘essence’ of their meaning – and then communicated this with a story that propels you. Since it’s release, it has generated substantial positive feedback from the market, as well as ROI. ADDY® Winner, Best Cinematography.

Thank you for taking the time to view these samples. As with the above, we will collaborate with all LiLA stakeholders to assure we create the most powerful and engaging work possible. We won’t stop until we get there.