Learning Tree International sets the standard with over 625 world-class instructors and more than 185 standard and 700 custom IT training and management courses. The results? Since 1974, over 2.1 million Learning Tree Course participants from over 65,000 organizations across the globe have enhanced their skills – a powerful story that needs to be further communicated. What follows are some examples of how a cohesive video strategy might work for Learning Tree as a primary driver for marketing to drive further student enrollment.
For Learning Tree International, one primary goal is to solidify the company’s innovative approach as the gold standard for IT and management training. By creating a number of compelling video assets that can be easily viewed and shared across the course of a year, the company can effectively promote the following:
> The Learning Tree Story: Produce a video that digs a bit deeper into the ‘Why’ of Learning Tree (similar to the University of Washington example, above). What is the inspiration that led to the organization’s founding? The problem, the solution, the customers, the number of people who have succeeded as a direct result of Learning Tree International’s solution set. Frame this in the context of an absolute business imperative.
> Video Whitepapers/Case Studies: Product and proof of concept videos, including success stories from previous students – but more importantly from companies that have engaged their employees in the Learning Tree International programs to drive better business, a la EMC2 and Compuware.
> New product or version launches: There is no better way to launch a product than with compelling video that can be easily pushed into partner, client and media channels. By communicating value across new technological and educational innovation, you can quickly teach existing clients and connect with new target audiences. With such high-profile clients using Learning Tree International to increase expertise, there’s a story to be told around each new release – and compelling video content can help.
> More Powerful Press Releases: Video press releases create an engaging story that can be quickly understood and easily shared, especially when it comes to something as relevant as this or this. Imagine hearing from various leadership and clients about the value of these new programs – all underscoring their primary benefit of increased and better business.
> Better Marketing: The Web demands a content infrastructure to support all the emerging social media channels – and video can play an important part in this. By building an eco-system of credibility and relevancy around your message, you can better connect with your audience and drive home the value of doing business. And as an added bonus: increase SEO and associated traffic.
> Bigger Tradeshows: Sure, you can show Brochureware and hand out cool pens, but few things attract foot traffic to a booth more effectively than a video that truly rips the lid off your logo and shows why you’re truly indispensable. By warming up your potential customers – you can seal the deal with a handshake. Now that’s good game.
There are a ton of other cool ideas that can leverage video to help Learning Tree International grow. Let’s discuss more how Hand Crank Films can help. Sound good?