There are few things as important as cybersecurity these days – and that story needs to be told. What follows are some examples of how video might work for Impermium.com as a primary driver for online marketing and SEO.
For Impermium, the goal is to further the company’s position as thought leaders in protecting the Web from social spam. It’s obvious Mark Risher and his team have bought into the power of video given it’s prominence on the home page, but this effort can be further complemented with:
> The Impermium Story: Produce a video that digs a bit deeper into the ‘Why’ of Impermium. The problem, the solution, the customers, the number of dollars and man hours saved across organizations. Not that this story has to be dramatic per se, but the issue of social spam and cybersecurity is huge and has to be framed in the context of an absolute business imperative.
> New product or version launches: There is no better way to launch a product than with compelling video that can be easily pushed into partner and client channels. By communicating value across new technological innovation, you can quickly educate existing clients and connect with your target audience. With over 300,000 sites using Impermium, there’s a story that has to be told around each new release – and compelling video content can help.
> More Powerful Press Releases: Video press releases create an engaging story that can be quickly understood and easily shared, especially when it comes to something as relevant as thisor this. Imagine hearing from CRN or Dr. Sameer Bhalotra directly about the value of Impermium’s Intelligent Content Protection solutions, and then from a partner that has benefited from this technological innovation – all underscoring the importance of cybersecurity and the Impremium product suite.
> Better Marketing: The Web demands a content infrastructure to support all the emerging social media channels – and video can play an important part in this. By building an eco-system of credibility and relevancy around your message, you can better connect with your audience and drive home the value of doing business.
> Exciting Tradeshows: Sure, you can show Brochureware and hand out cool pens, but few things attract foot traffic to a booth more effectively than a video that truly rips the lid off your logo and shows why you’re truly indispensable. By warming up your potential customers – you can then seal the deal with eye contact and a handshake. Now that’s social.
There are a ton of other cool ideas that can leverage video to increase sales. Let’s discuss more how Heinz Marketing and Hand Crank Films can help.