Part 8: Social Media’s Secret Weapon


This is Part 8 in a 10 part series discussing Social Media and video production. For some, this will be remedial. For others, a good refresher. For others still, a whole new world.

We sometimes forget the most valuable and effective social media tool ever developed. It’s often overlooked under the avalanche of new technologies and trying to keep up. It’s a tool that doesn’t have a new version coming out, or that requires a password, or needs to be friended. It’s something we all inherently know, and is both the easiest and the hardest tactic to execute against.

That tool? The handshake.

Social media is a great way to bring people in. But it’s also an excuse against making real connections. An excuse against doing real business and making what could be life-long relationships. Because if all your efforts aren’t leading to the handshake, a real moment of connection and touch, then it’s really not social at all. It’s a wall of noise.

Think about that in the context of your all your efforts. It’s what we try to do whenever we embark on a video production: get people to take the next step and reach out. To move them deeper into a relationship. To learn more and create something genuine.

So keep up the good fight against wasted time, which is exactly what social media can become if you let it. Reach instead for the handshake.


Author: Chris Donaldson

Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.

Leave a Reply

Your email address will not be published. Required fields are marked *