Part 6: LinkedIn and the Theory of Indispensability

This is Part 6 in a 10 part series discussing Social Media and video. For some, this will be remedial. For others, a good refresher. For others still, a whole new world.

In this challenging market, the only bar you have to clear is indispensability. Indispensability has to be the hallmark of your product or service, something people choose not to live without. It has to provide answers, make life simpler or richer, and become one with your customer. Something perceived to be paramount.

Starbucks has done it with coffee. Zappos with shoes. You with something new and completely different. This blog has to be indispensable or it won’t last long. It will become vanity rather than purpose. And purpose is the name of the game.

Therein lies the beauty of LinkedIn. People think that LinkedIn as a way to build great business networks (and it is), but it’s also a great Share Engine. Think about your network in the context of how it can help other people, how it can help you share your social graph, and you’re suddenly a resource that people love. A friend needs a photographer? Let me check my digital Rolodex. A business associate needs some video produced? I’ve got a few people for you to consider. It’s a great place to share content and ideas to build relevancy.

If you think less about your network as something you own and more about it as something you share. then you’ll take a huge leap towards indispensability. People see you in a new light. Good business gets done.


Author: Chris Donaldson

Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.

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