Part 5: Twitter and Why You Should Care

This is Part 5 in a 10 part series discussing Social Media and video. For some, this will be remedial. For others, a good refresher. For others still, a whole new world.

In Monday’s Post, Max discussed the surge in online video viewing, with over a 50% increase for marketers. Why? Because video is simply the best way to connect with viewers – especially given all the great platforms like Facebook, Google/YouTube and Twitter.

I can guess your first question: do I really need to care about Twitter?

Let’s answer it this way: if you could interact in real time with potential customers at practically zero cost, would you want to?

The answer is most likely ‘yes’. So if you take nothing else away from this post, remember this: Twitter is a search engine for potential customers. For people who want to connect.  For people who share the same interests you do.

Try this simple experiment:

  1. Go to the Twitter search page:
  2. In the search bar, enter your profession. Let’s say ‘Certified Public Accountant’.
  3. A list of search results appear – all the people talking about CPA’s. Some of these posts have links to interesting content, some are trash, some are people looking help. You can even narrow these conversations down to your specific area.
  4. Now imagine signing up to Twitter and striking up a conversation with these people. Not necessarily selling them, but helping them. Providing value. Becoming relevant. Credible. A resource.
  5. Before you know it, you might even be engaging people and creating leads. Bingo.

Not bad. But don’t be fooled into thinking this sort of sales cycle happens over night. It takes time and commitment. Giving. Then giving some more. Then giving again. And if you’re smart and generally helpful, you become a person/company that people trust and find useful. People will call if you’re the one giving the best advice about 401K’s. And as you become credible, you might want to point people to content on your blog, website or Facebook page. You may want to start a video series on best accounting strategies for small businesses, or talk about a hot issue of the moment that is relevant to your audience. Pushing content to your waiting users is a great way of developing rapport, even if it is in 140 characters or less.

But for now, just stick your foot in the stream and listen to what people are talking about. The water is warm, and I bet you’ll find something worth the trip.


Author: Chris Donaldson

Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.

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