Part 1: The Center of Your Universe


This is Part 1 in a 10 part series discussing Social Media and video marketing. For some, this will all be remedial. For others, a good refresher. For others still, a whole new world.  

If you’re in business and don’t have a presence on the web, then you’re missing out on the greatest single distribution channel ever invented – bar none. Television, though it still moves the needle on huge scales, bows down to the Internet’s ability to tell your story, do business, and sell your product and services. Nothing else comes close.

Your Online Ecosystem

Here are the major channels you should be considering for better business – and we’ll discuss each in more detail in the next few weeks:

  1. Your Website: The most critical part of your online strategy. You need a place where customers can go, learn about you, and make contact. And no, it shouldn’t just be a brochure you throw up online.
  2. Google: Sure, Google has gotten taken down a few notches by Facebook over the last year or so. But it’s SEO (Search Engine Optimization), Adwords, and Analytics are still the cornerstones of good online marketing. Google+? Not so sure.
  3. Facebook: It’s not just for connecting with best forgotten high school mates anymore. With over 700 million users, it is a powerful place to meet people and customers – and let everyone know how you roll.
  4. Twitter: It’s been mocked, ridiculed, called the ugly red headed stepchild of the Web. But all you really need to know is this often ignored fact: it’s one of the best search engines out there.
  5. LinkedIn: Over a million business people and companies can’t be wrong.  Start connecting.
  6. YouTube: A critical part of your strategy – and the second largest search engine on the planet. And only getting bigger as video drives the Web.
  7. The Handshake: Nothing, but nothing, replaces the personal touch in business. It’s the best social media platform out there – and everything else you do is a complement to this most important function. Handshakes = happy customers.

That’s a big elephant to chew on. And nobody chews on it all at once, especially when you have a business to run. But if you take it one bite at a time, you’ll make progress. That’s what we’re going to explore over the course of the next few weeks, with an emphasis on creating engaging content that tells your story and drives business. Do we have all the answers? Hardly. We’re learning as we go along just like everybody else.

Take the journey with us.

Author: Chris Donaldson

Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.

Leave a Reply

Your email address will not be published. Required fields are marked *