There is no doubt we have to understand our customers better. This involves listening, seeing around corners, and perhaps most importantly: empathizing with the problems they are trying to solve, no matter how small.
I could go on and on about that, but once a year I like to wheel out this old chestnut of a video that explains the new media landscape better than I ever could. Props to Microsoft for telling this story well (BTW – are they on the comeback trail? That assumes they ever left).
Don’t be left holding the tab in 2013. Let’s all start paying attention.
Author: Chris Donaldson
Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.