Finding the Heart of NAB

Over 100,000 people descend on NAB (National Association of Broadcasters) each year. This year, three of those people were from Hand Crank Films. Caleb, Jim and I all ventured forth in hopes of seeing cool new gear, getting edified in classes, and maybe playing a little Texas Hold ‘Em.

Overall, NAB gives me the blues a bit since about 99,000 of those people are business guys and gals running around desperately trying to hawk their gear, or convince you that their latest, greatest doo-dad is the must have. These guys really wear me out – and they all look pretty worn out. All you need to know about this is that this year the words 3D barely appeared, and 3 years ago it was all you ever heard the whole time as what you “had to have”. **Note – HCF predicted the demise of this medium at that time! In other words, most of this stuff is pretty faddish.

But, it is great to see that the other people, those going to the production and post production classes were really trying to learn, get better at their craft, and generally get to know some others in the business. These are the people that I think got the most from NAB – I know I felt that way.

NAB reminds me that for all the machines, there is nothing worth it in the whole shebang without the people that use those machines, and use them beautifully. Don’t get me wrong, I’m so happy that people love making these toys, and I love to use them, but the people I really love are those using them to make great works. I met a few of those this week and am better for it.

One class I really loved was Amy Delouise’s session on branding yourself and your work. Mostly, she just really engaged her audience, and made us do some work on who we were and who we wanted to be. Check her out!


Author: Max Kaiser

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