April 12 @ 8am – 9am
Do you want to learn how to leverage your existing resources to include video into your marketing mix? About investment costs and ROI?
Video is a standard in today’s most successful marketing campaigns. Small to Fortune 500 businesses are reaping the benefits— with an on average 4 to 1 return on investment.
We are hosting an event covering everything you need to know to get started with video.
Drawing insight from real life examples and more than a decade of experience creating high quality content for businesses and organizations, this 1 hour course will cover:
- How to create the right video to make the right connections over the right channels
- How much you should expect to spend on video/social
- What you should expect to see for results
- What kind of content that we see performs the best
- Which metrics to track
- What makes up an entire video marketing campaign
- How long it takes
- The value of DIY over high production
- Real statistics on ROI
Meet the Presenter
Director, Max Kaiser, has worked in various aspects of the video and film world since graduating from Yale University in 1994, and then an intensive film workshop at New York University. Max is also the past director of the NWProjections Bellingham Film Festival. Outside of filmmaking, Max enjoys spending time with his family, playing tennis, sailing and skiing. Max founded Hand Crank Films in 2003 as a feature filmmaking company, and expanded it to include commercial and corporate film production with HCFmedia.
Max’s films, commercials, and corporate films have received numerous awards including the Cine Golden Eagle, the Goldie, and the World Media award for excellence in documentary production, the Addy for nonprofit tv spot, the Mercury Broadcast Award for nonprofit films, and numerous Telly awards.
Date & Times
Wednesday April 12th 8am-9am