About Jaclyn Parton

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So far Jaclyn Parton has created 36 blog entries.

Case Study: TV vs. Online

By |2018-10-30T16:37:19+00:00November 20th, 2017|

In large scale and niche markets, television advertisements can be just as or more effective than an online advertising medium. For example, if you are a large brand that appeals to a large audience, say Lays Potato Chips, you are definitely going to want to score commercial spots on all of this season’s big football [...]

What is Video Content Marketing?

By |2018-10-30T16:38:07+00:00July 18th, 2017|

Content marketing is an industry favorite for marketers alike. The difference is an evolution from pushy and in-your-face selling to connecting with audiences on a personal level. Thank goodness for this change in advertising trend! It isn’t hard for your audience to call your bluff. They know when you actually spend time and effort on [...]

Product Videos: 3 Unique Examples

By |2018-10-30T16:38:14+00:00July 12th, 2017|

There is almost nothing more valuable than clearly expressing the purpose of your product or service to potential customers. Further, this means showing why what you have to offer is going to benefit your audience. This is especially important if you have a new or complex offering. Gaining a customer is sometimes as easy as [...]

Unexpected Ways to Use Video

By |2018-10-30T16:38:21+00:00July 7th, 2017|

We’re finding new ways to use video everyday with new trends popping up left and right. Using video in unexpected ways can set you apart from the rest. Get inspired with these unexpected ways to use video. Customer Service Eliminate the ‘faceless’ corporation problem with warm and inviting customer service videos. Instead of a help [...]