According to McQuivey’s Forrester Study, How Video Will Take Over the World, a single minute of video is worth 1.8 million words. What, really?!? I mean, how can you mathematically sum the worth of a video in terms of words? If you read the study, though, McQuivey’s math checks out. He is using the statistic [...]
In large scale and niche markets, television advertisements can be just as or more effective than an online advertising medium. For example, if you are a large brand that appeals to a large audience, say Lays Potato Chips, you are definitely going to want to score commercial spots on all of this season’s big football [...]
When it comes to creating content that converts there are two elements that weigh in equally: creative and distribution. Neither more important than the other, it is time we examine the pieces in detail to hone in on what works and what doesn’t. The start-up guru himself, Mr. GaryVee makes an excellent point in part [...]
There are many unspoken rules to posting to each specific social platform. Twitter is an interesting one. It is best known for it’s popularity with real-time marketing, for example, during events like the super bowl or a presidential debate. Twitter is also is an excellent space to use video. In fact, video ads on Twitter [...]
Posting a video you created on social media can be like throwing a party at your house. You get everything ready: Theme, snacks, drinks, games, invites, etc. Then the day of the party you sit around the house patiently waiting for the guests to arrive. And when you finally click ‘post’ you sit around waiting [...]
A few years ago, Bellingham Technical College came to us looking for a few videos for their catalog. They have slowly built their video collection to include over 20 videos. Since we began working with Bellingham Technical College (BTC), we have created many different types of content to meet all kinds of needs. They have [...]
In my last post, I explained video content marketing. To recap, video content marketing is a video strategy that channels all of the customer centric ideals of regular content marketing into video. The focus of your video content should be shaped by the interests of the customer in an attempt to start a conversation that [...]
Content marketing is an industry favorite for marketers alike. The difference is an evolution from pushy and in-your-face selling to connecting with audiences on a personal level. Thank goodness for this change in advertising trend! It isn’t hard for your audience to call your bluff. They know when you actually spend time and effort on [...]
There is almost nothing more valuable than clearly expressing the purpose of your product or service to potential customers. Further, this means showing why what you have to offer is going to benefit your audience. This is especially important if you have a new or complex offering. Gaining a customer is sometimes as easy as [...]
We’re finding new ways to use video everyday with new trends popping up left and right. Using video in unexpected ways can set you apart from the rest. Get inspired with these unexpected ways to use video. Customer Service Eliminate the ‘faceless’ corporation problem with warm and inviting customer service videos. Instead of a help [...]
