This one is definitely filed under ‘Things I Wish I Thought Of’:
On Tuesday, Cheezburger teamed up with on-demand ride service Uber in a wild and crazy idea: a kitten and cupcake delivery service to anyone living in San Fran, Seattle, or the Big Apple. The event coincided with National Cat Day (not to be confused with National Unicorn Day) and for $20, you could have a gaggle of cute kittens and cupcakes delivered to your office. Then you pet the kittens. Then you eat the cupcakes. Then the kittens go away on their next big adventure, leaving behind info on how you can adopt animals or contribute to your nearest Humane Society. All proceeds from the event in turn went to the Humane Society and everyone lived pretty much happily ever after.
The result? Huge PR and donations resulted. Lives were saved. I had only been vaghuely aware of Uber, but when I heard about it I immediatly downloaded the app and tried to get my kittens. Alas, I was too late , as the service proved to be so popular that there weren’t enough cuddles to go around. But then as a consolation prize, Uber gave me $5 bucks off my next ride and made an additional donation in my name. Pretty sweet, and I can’t wait to hear the donation and download numbers. And use Uber to get around.
Talk about viral. And smart. This was it: Perhaps the best marketing idea ever. Can you match it?
I can’t wait to try.
Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.