“All artists are magpies and thieves” – Elvis Costello
These are the questions:
How do I fill an editorial calendar with good content? Where are all these good ideas supposed to come from anyway?
The answer: Everywhere.
You have to put on the coal miner’s hat, grab the pick axe, dig. You have to be on the lookout, have your ear to the ground, watch for changes in the current. Good ideas are passing us by right now, this very moment. Listen. See.
The headline you read. The conversation you eavesdropped on. The radio talk-show host you disagree with. The thousand ways you do business every day. Each and every one of these is your next blog post. Your next tweet. Your next video. Maybe even your next feature film, screenplay, opus.
Don’t sell yourself short. Give yourself credit for knowing a lot. And what you know – people want to hear. Even the smallest niche or the oddest thing has an audience.
Here’s 3 things I use to generate and keep good ideas:
1) Observe. Try to see everything. And when you see everything, ask ‘What if?’ How does the way the waiter serves your food at lunch relate to your business problem?
2) Mash it up (it’s what all the cool kids are doing). Take two ideas and smash them together. What’s Groupon, but taking coupons and slamming it together with social media?
3) Record it: a good idea is a horrible idea if it’s lost. Use a tool like Evernote to capture all your smallest thoughts.
In one day, do you think you can come up with 5 blog post ideas? 10 ideas?
I’ll take that challenge.
Author: Chris Donaldson
Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.