This is a post we made last year, but thought it was worth a reprint. Here’s to a great 2013.
Every New Year, I make the standard list of resolutions. They often involve exercising more and eating less. But this year more than ever, we’re on a search for Quality. And to me, quality means connecting with things and people that resonate, fulfill their purpose, and last.
Here’s a few ways I think we can all add quality to our stories in 2013:
> Find the Romantic Hook: Romance is the deepest connection – the way we find joy in the smallest things. While it’s the most powerful of all the hooks, it’s also often the first to be let go under the grind of the day to day. Don’t let this be buried under the incessant paperwork. Fight for it.
> Listen to Better Soundtracks: Every piece of media we consume affects how we feel. Don’t waste much time (other than a few guilty pleasures on content that doesn’t reinforce who you want to be. Instead, find the soundtrack that inspires.
> Find a Better Cast: Surrounding yourself with people that don’t dream the same way you do is a killer. Cut their scenes as much as possible from your script, and hang with people who want to share the same crazy life you do. That’s the best way to reach new heights.
>Produce Quality Content: Every email, every tweet, every Facebook post and video, is part of your brand and reflects who you are. Your content is what fills your own personal TV channel, and if you want people to watch, you have to focus on quality. No, it may never be perfect, but it should add value and make people’s lives better.
> Ignore the Critics: Producing (rather than just consuming) is risky business. You’re going to have to eventually throw stuff out there for people to see. Inevitably, you’ll get feedback that is negative, snarky, and mean. But you’ll also get good feedback. Use it to improve and fuel the engine. Don’t get dragged down by people who never had the guts in the first place.
My last couple of posts have been ‘soft’ in video production advice, and have focused instead on some general philosophies. Maybe it’s the holidays and the New Year that’s bringing this time of reflection. Or the eggnog. Regardless, I’m going to get back to more ‘How To’ posts soon.
But the Big Questions and the Big Answers do matter. By stealing some of these resolutions, maybe we can all do well and put a ‘dent in the universe’.
Your thoughts for 2013? Let us know.
Author: Chris Donaldson
Chris Donaldson is Executive Producer at HCFmedia. Can film making change the world? The Short Answer: Yes.